Marketing research, marketing branding equity, and the new advances in the digital age have become part of a triad. This is a system that...

Building, Assessing, and Measuring Effectiveness of Personal and Organizational Branding Techniques: A New Marketing Perspective in the...

In today's world, we rely heavily on technological systems that can gather, handle, store, and index, to produce intelligible information...

As it relates to data gathering and analysis there are many attributes that must be properly handled and accounted for. To ensure an...