Next to a company’s human talent, communication is by far one of the greatest strategic tools an organization can employ to exchange...

Big Data and Analytics: Do Consumers Perceive Reality, or, Do They Digest What is Fed to Them? Scientifically speaking, it can be...

Research Methods in the Digital Age: The Relationship Between Scientific Methods and Marketing. For many years, organizations around...

The Power of “Word of Mouth”: a Research Approach to Branding in the Digital Age. A lot can be said about the importance that research...

Agile Marketing in the Digital Era: The Effects of New Technologies on Marketing Communication. There was a time where marketers around...